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The marketing hub

Campaigns, brands and the business of advertising

Tracked daily from India's trade press. Headlines link to the original story - full credit to the source, always.

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Placements47 cosWho came for marketing, and how to crack them Marketing newsThe curated feed in the newsroom, reels included Case study library76 brand deep dives from the trade press Campaign decodesNewThis week: Parachute Advansed (Marico) - Parachute Carries Its Coconut Into the Shampoo Aisle

Fresh from the trade press

All Campaigns & Creative Brands Agencies & Accounts People Moves Media Digital & Influencer Data & Reports Opinion & Interviews

Adweek· 10 hours agoCampaigns & Creative

From Awareness to Action: Rethinking Mental Health Campaigns

Adweek· 10 hours agoBrands

The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao

Adweek· 10 hours agoOpinion & Interviews

Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last

exchange4media· 11 hours agoBrands

HDFC Bank names Anup Bagchi MD and CEO; tenure begins October 27

Adweek· 11 hours agoMedia

Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets

Adweek· 11 hours agoData & Reports

OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation

Adweek· 11 hours agoAgencies & Accounts

Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?

Marketing Dive· 12 hours agoCampaigns & Creative

Discord steps up play for mobile advertisers with rewarded video product

Storyboard18· 12 hours agoBrands

Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner

Storyboard18· 12 hours agoBrands

IICT signs five MoUs at FICCI FRAMES 2026 with MPA India, C-DIT Kerala, ESGF and others

exchange4media· 12 hours agoBrands

Raymond Lifestyle names Publicis Groupe India as integrated marketing partner

Marketing Dive· 12 hours agoAgencies & Accounts

Sociable: TikTok adds certification tiers for agency partners

exchange4media· 13 hours agoPeople Moves

Gaurav Ahuja joins MGID as Executive Director

Adweek· 13 hours agoDigital & Influencer

Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC

Social Samosa· 13 hours agoCampaigns & Creative

How Nescafé’s advertising evolved with India’s instant coffee culture

Marketing Dive· 14 hours agoBrands

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

exchange4media· 14 hours agoPeople Moves

MGID India's Pankaj Sharma to step down as CEO and Director

Adweek· 14 hours agoMedia

Week of Sept 21 Evening News Ratings: ABC Grows in Viewers

Social Samosa· 14 hours agoDigital & Influencer

Ray-Ban & Ray-Ban Meta names actor Ranveer Singh as brand ambassador for India

Adweek· 14 hours agoCampaigns & Creative

Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot

Storyboard18· 14 hours agoBrands

OptimizeGEO surpasses 100 global brands across 20 countries as Michael Kassan invests in its next expansion phase

Storyboard18· 15 hours agoMedia

Ekta Kapoor on why reality TV has an edge in the fight for attention

Adweek· 15 hours agoCampaigns & Creative

Sallie Starts Serving Ads to Students Looking for Scholarships

exchange4media· 15 hours agoBrands

Anurag Dwary resigns from NDTV after nearly two decades

exchange4media· 15 hours agoPeople Moves

Seshadri Shankaran joins WPP Media as Senior Vice President

exchange4media· 15 hours agoBrands

Rowena Bhagchandani takes on expanded role as Havas Singapore Chairperson

Afaqs· 16 hours agoCampaigns & Creative

adfest gets a new logo designed by Santosh Padhi and Into Creative

Marketing Dive· 16 hours agoCampaigns & Creative

Inside Advertising Week’s changes - and a bid for $100M in creator deals

Social Samosa· 16 hours agoDigital & Influencer

Meta elevates Dhruv Vohra to lead its Southeast Asia business

Afaqs· 16 hours agoBrands

Parachute Advansed Jasmine shines a light on confidence

Storyboard18· 16 hours agoBrands

White-collar hiring grows 2% in September; AI/ML jobs surge 20%: Naukri

Social Samosa· 16 hours agoBrands

H&M Beauty India appoints Sharvari as its first brand ambassador

Social Samosa· 16 hours agoBrands

Reddit to shut down RSS feeds amid scraping and automated abuse concerns

Storyboard18· 16 hours agoData & Reports

Q-commerce’s makeup market hits ₹938 Cr, more than double Amazon’s ₹418 Cr: Report

exchange4media· 16 hours agoCampaigns & Creative

MOMS Outdoor takes OOH route for Quik Dry Towels monsoon campaign

exchange4media· 16 hours agoPeople Moves

Meghna Deka joins TOI Digital as National Editor and Head of Video Strategy

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