The person who guides us

Prof. Parveen Ahluwalia brings close to four decades of experience from the service industry, spanning marketing communications, market research, media, advertising and brand strategy. For over three of those decades he has taught and trained across some of the country's premier business and media schools, which is where his love for the classroom truly took shape before he moved into management education.

At Great Lakes he teaches the subjects that sit at the very heart of a marketer's education: Marketing Management I and II, Sales and Distribution Management, B2B Marketing, Integrated Marketing Communications, and a new PGPM elective this year, Sales and Business Development. He holds an MBA from Pune University and a postgraduate degree in Economics, and continues to advise industry as a strategic business advisor.

What sets Prof. Ahluwalia apart is not only the depth of his experience but the way he shares it. He teaches with plain honesty, real stories from the field, and a genuine belief in his students. He is generous with his time, patient with every question, and a firm champion of the people-centric culture he speaks about so often.

For MarQuest he has been the steady hand and the sharpest sounding board, pushing this team to build something real and never settle for the easy version of an idea. Everything this club is today carries a little of his mentorship in it, and for that we are deeply grateful.