Euromonitor International
Global market research firm behind Passport, its syndicated database of industry data and insights
Founded
1972
HQ
London, United Kingdom
CEO / MD
Tim Kitchin
Employees
1,000-5,000
Ownership
Private
Industry
Market Research / Business Intelligence
What they do
Euromonitor International provides business intelligence, market analysis, and consumer insights that companies use to make strategic decisions. Through its flagship platform Passport, the company delivers comprehensive global research on industries, economies, and consumer demographics. The research and data analytics teams employ secondary research, primary research, data triangulation, and advanced analytics tools to track market trends, consumer behavior, and competitive landscapes globally.
How they make money
Euromonitor operates primarily on a subscription-based model for its database platform 'Passport'. It also generates revenue through custom research consulting, bespoke analytics, and specialized industry report sales.
Why it's interesting for a marketer
You sit at the source of the market-sizing numbers that brand managers and consultants quote, learning how markets are actually measured, segmented and forecast. It builds real category depth (beauty, packaged food, appliances) that transfers straight into brand, insights and strategy roles later.
Products & services
- • Passport (SaaS Market Intelligence Platform)
- • Custom Research & Consulting
- • Via (E-commerce Pricing and Product Intelligence)
- • Global Economies and Consumers Data
- • Industrial and B2B Market Reports
Market position
A world-leading authority on consumer markets, widely regarded as the gold standard for global market sizing, competitor share, and macro-level industry forecasting.
Scale
Private global company with offices in over 15 countries, tracking thousands of product categories across approximately 210 countries.
Countries Tracked
Approx 210 Countries
Core Product
Passport Platform (SaaS)
Global Offices
15+ International Locations
Recent developments
- → Enhanced Passport platform features with AI-powered search and automated translation capabilities
- → Expanded e-commerce tracking tool 'Via' to capture real-time pricing data from millions of SKU listings
- → Published major research frameworks analyzing post-inflation consumer behavioral shifts globally
Culture & reputation
Collaborative, detail-oriented, and intellectually stimulating. Focuses on objectivity, methodological rigor, and work-life balance, offering a structured environment for researchers and analysts.
Strengths
- • Highly respected brand with proprietary global market intelligence databases
- • Rigorous research methodology trusted by Fortune 500 corporations
- • Diverse, multi-industry tracking capabilities
Weaknesses
- • Subscription model can be expensive for smaller businesses and startups
- • Heavy reliance on the consumer goods and retail sectors compared to B2B fields
Opportunities
- • High growth in demand for e-commerce pricing intelligence and real-time data tracking
- • Expanding consulting services in rapidly growing developing markets like India and Southeast Asia
Threats
- • Availability of free or low-cost market reports and open-source data alternatives
- • Rapid development of AI tools that automate basic secondary research and market intelligence aggregation
Why join (as a fresher)
- • Develop deep expertise in market sizing, industry analysis, and competitive intelligence
- • Work with cutting-edge analytics tools like Python, SQL, Tableau, and Power BI
- • Gain exposure to global market trends and diverse consumer goods sectors
- • Structured and balanced work environment with a focus on high-quality research methodologies
“Why Euromonitor International?” - starter answer
“I want to join Euromonitor International because it is the global gold standard for market intelligence and consumer insights. Having developed strong analytical and data visualization skills during my MBA, I am excited to apply SQL, Tableau, and research methodologies to solve complex business queries. Contributing to a platform like Passport that strategic decision-makers worldwide rely upon is highly motivating for me.”
Pro tips
- Four of the six rounds test the same skill at increasing depth, so practise market-sizing out loud daily for a week (Indian FMCG categories work best): state assumptions, triangulate top-down against bottom-up, then sanity-check.
- Drill applied Excel before the test: VLOOKUP and INDEX-MATCH, pivot tables, CAGR and growth-rate formulas, and reading messy data tables fast.
- Read a few Euromonitor articles and megatrend pieces from their site and pick one India consumer trend you can argue with data. It arms you directly for the HR and Head of Research rounds.
Eligibility (as listed)
Open for All
Role(s) offered: Research Associate
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.