Great Lakes, Gurgaon
Top-ranked Indian B-school hiring for its own brand and admissions marketing team.
Founded
2010
HQ
Gurugram, India
CEO / MD
Dr. Debashis Sanyal
Employees
100-500
Ownership
Private
Industry
Higher Education
What they do
Great Lakes Institute of Management, Gurgaon is a leading business school offering postgraduate management programs (PGPM and PGDM) tailored for the digital economy. The institution focuses on experiential learning, industry-relevant curricula, and cutting-edge research. As an employer, the Gurgaon campus manages its brand presence, academic delivery, student affairs, corporate relations, and admissions pipeline for northern India.
How they make money
Generates revenue primarily through student tuition fees for long-term postgraduate programs (PGPM, PGDM) and executive education courses. Additional streams include corporate training programs, research grants, and sponsored academic chairs.
Why it's interesting for a marketer
Education is one of the few sectors where brand marketing has a hard conversion metric: applications and enrollments. You own the full stack - positioning, content, events, digital campaigns, lead nurturing - for a brand you already understand intimately, because you are a student inside its funnel.
Products & services
- • Post Graduate Program in Management (PGPM)
- • Post Graduate Diploma in Management (PGDM)
- • Executive Learning Programs
- • Corporate Training and Consulting Services
Market position
A top-ranked private business school in North India, known for its focus on analytics, technology, and industry-readiness, competing with mid-to-top tier business schools.
Scale
Not publicly significant / verify
Establishment
Gurgaon campus founded in 2010 to cater to the corporate hub of NCR
Accreditations
AMBA accredited, AICTE approved flagship programs
Tech Focus
Pioneer in integrating Data Science and Analytics into mainstream business education
Recent developments
- → Ranked among the top private B-schools in India by business publications in 2023 and 2024
- → Expanded collaborations with global universities for student exchanges and joint research
- → Enhanced focus on Generative AI and digital transformation modules in the PGDM curriculum
Culture & reputation
Academic excellence, entrepreneurial mindset, diversity, and collaborative learning. Offers a fast-paced environment where employees wear multiple hats across marketing, academic operations, and corporate relations.
Strengths
- • Strong corporate hub access in Gurugram NCR
- • Well-regarded PGPM and PGDM programs
- • Pioneering focus on business analytics and digital trends
Weaknesses
- • Perceived secondary status compared to the older Chennai flagship campus
- • High competition for top MBA aspirants in the Delhi NCR region
Opportunities
- • Expanding executive education and micro-credentials for corporate professionals in Gurugram
- • Leveraging digital channels and alumni advocacy for low-cost student acquisition
Threats
- • Growing online MBA programs from tier-1 global and domestic institutions
- • Volatile hiring trends in IT/Tech sectors which traditionally recruit heavily from analytics-focused campuses
Why join (as a fresher)
- • Opportunity to directly impact brand positioning of a premium B-school
- • Diverse exposure across digital marketing, event management, and stakeholder PR
- • Work directly with senior academic and corporate leaders early in your career
“Why Great Lakes, Gurgaon?” - starter answer
“I want to join Great Lakes Gurgaon because of its dynamic, fast-growing reputation as a modern, technology-focused business school. Having experienced the quality of education and industry alignment firsthand, I am eager to leverage my marketing skills to strengthen the institute's brand, drive high-quality admissions, and tell compelling stories of student and faculty success.”
Pro tips
- Run a mini-audit before the assignment round: capture Great Lakes' current ads, landing pages, and Instagram/LinkedIn posts, and prepare two or three concrete fixes tied to funnel metrics. Panels reward candidates who did homework on their own brand.
- Know the higher-ed funnel vocabulary cold - lead, MQL, application, offer, enrollment, yield - and carry realistic CPL and conversion assumptions for education campaigns rather than generic e-commerce numbers.
- Prepare your own applicant journey as a story: the touchpoint that made you apply, where you nearly dropped off, and what you would change. It is your most credible answer material, and they will ask for it.
Eligibility (as listed)
Marketing, Analytics (Major) only
Role(s) offered: Assistant Manager -Brand Marketing
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.