Great Learning
Edtech platform selling university-partnered upskilling programs in AI, data, and management.
Founded
2013
HQ
Bengaluru, India
CEO / MD
Mohan Lakhamraju
Employees
2,000+
Ownership
Subsidiary of BYJU'S (acquired in 2021, operating independently)
Industry
EdTech & Higher Education
What they do
Great Learning is an edtech company that provides high-impact professional learning and higher education programs in areas like Data Science, AI, Machine Learning, Cloud Computing, Cybersecurity, and Management. It collaborates with top global universities (such as UT Austin, Great Lakes, Northwestern, and IITs) to design and deliver high-quality online and blended programs for working professionals and college students.
How they make money
Generates revenue by selling premium certifications, post-graduate programs, and degree courses directly to professionals (B2C) and through enterprise upskilling programs to corporations (B2B).
Why it's interesting for a marketer
This is a funnel business end to end: paid leads, webinars, counselling calls, conversion, referrals. An MT in Sales sits exactly where marketing spend turns into revenue and learns CAC, lead quality, and conversion economics firsthand. High-ticket consultative selling of an intangible outcome, career growth, is a directly transferable marketing skill.
Products & services
- • Post Graduate Programs in Data Science, AI, and ML
- • Executive MBA and General Management programs
- • Great Learning Academy (free courses for beginners)
- • Great Learning for Business (Enterprise Upskilling)
Market position
A leading professional upskilling platform in India and international markets, positioned as a premium provider of university-certified technical and business programs.
Scale
Approx. USD 100-120 million revenue in FY24
Learner Base
Over 10 million learners across 170+ countries
University Partners
Collaborations with Stanford, UT Austin, Great Lakes, MIT, and IITs
Enterprise Trust
Trusted upskilling partner for over 500+ global corporations
Recent developments
- → Expanded global footprint across the US, Latin America, and Middle East
- → Launched specialized courses focusing on Generative AI and prompt engineering in 2023
- → Maintained stable operations and independent branding amidst parent company restructuring
Culture & reputation
High-ownership, data-driven, customer-centric, and performance-oriented. Expect a fast-paced environment where individual performance and sales targets are highly visible.
Strengths
- • Premium brand associations with world-class academic institutions
- • High-quality curriculum with high completion rates compared to massive open online courses (MOOCs)
- • Strong distribution and sales execution engine
Weaknesses
- • High dependency on foreign university partnerships for premium positioning
- • High customer acquisition costs (CAC) typical of the EdTech sector
Opportunities
- • B2B enterprise corporate training expansion for massive workforce reskilling in GenAI
- • Tapping into tier-2 and tier-3 Indian cities for technical literacy
Threats
- • Regulatory changes affecting online higher education and degree recognition
- • Intense competition from low-priced localized platforms and free alternative learning pathways
Why join (as a fresher)
- • High career growth potential in a booming executive education sector
- • Opportunity to develop sharp high-ticket B2C and B2B sales skills
- • Direct impact on transforming professional careers through education
“Why Great Learning?” - starter answer
“I want to join Great Learning because it stands at the intersection of education and career transformation. With its premium university partnerships and focus on cutting-edge skills like AI/ML, I am excited to drive growth by helping professionals navigate their career transitions and proving the massive ROI of the company's offerings.”
Pro tips
- Learn two or three real programs cold (for example the Data Science and AI/ML certificates) with rough fees, duration, and target learner. The mock call almost always uses one of them.
- For the video: well-lit, one clean take under 90 seconds, hook in the first 10 seconds, one concrete proof of your persuasion ability, close on why sales.
- Prepare one crisp story of chasing a numeric target (fest sponsorship, fundraising, an internship quota) with the actual numbers. Every round probes target orientation and resilience.
- Never frame sales as a stepping stone you want to leave fast. Position it as a deliberate choice to learn revenue and become a full-funnel marketer.
Eligibility (as listed)
Marketing & Digital Strategy (Major) only
Role(s) offered: MT -Sales
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.