Hyperpure (Zomato)
Zomato's B2B arm supplying fresh produce, staples and packaging to restaurants.
Founded
2019
HQ
Gurugram, India
CEO / MD
Rahul Sachdeva
Employees
2,000+
Ownership
Subsidiary of Zomato Ltd
Industry
B2B E-commerce / Supply Chain
What they do
Hyperpure is Zomato's farm-to-fork supply chain vertical. It sources high-quality, fresh ingredients like vegetables, fruits, dairy, and grocery items directly from farmers and producers to sell to restaurants and hotels (HORECA). By cutting out multiple intermediaries, Hyperpure ensures cost efficiency, quality control, and faster logistics for restaurants, which in turn helps Zomato ensure a better quality of food for the end-user on their main consumer app.
How they make money
Hyperpure operates on a wholesale B2B e-commerce model. They earn revenue through the sale of ingredients to restaurant partners, leveraging economies of scale in procurement to offer competitive prices while maintaining margins on the wholesale transactions.
Why it's interesting for a marketer
This is a pure B2B account-growth role inside one of India's best-known consumer internet companies. You learn wallet-share expansion, cross-sell and retention on live P&L accounts, not brand decks. For a marketer it is a fast route into restaurant economics, category management and how a supply business feeds a consumer platform, all skills that transfer directly into growth and category roles later.
Products & services
- • Fresh Fruits & Vegetables
- • Dairy & Poultry
- • Dry Groceries & Staples
- • Packaging Solutions
Market position
As a key vertical of Zomato, Hyperpure is rapidly scaling to become the preferred procurement partner for restaurants in India, competing against traditional wholesalers and emerging B2B food-tech players.
Scale
Significant revenue growth as a core vertical of Zomato Ltd, with quarterly reports indicating heavy scaling.
Parent
Zomato Ltd
Target
HORECA sector (Hotels, Restaurants, Cafes)
Advantage
Farm-to-fork supply chain transparency
Goal
Empowering restaurants to improve profitability
Recent developments
- → Rapid expansion into Tier-2 cities in India
- → Launch of specialized packaging solutions for restaurant partners
- → Strategic integration with Zomato's core app ecosystem
Culture & reputation
Culture is extremely high-energy, data-driven, and focused on hyper-growth. It mimics the broader Zomato philosophy of high ownership, quick experimentation, and being deeply connected to the needs of restaurant partners.
Strengths
- • Strong Zomato backing
- • High-frequency transaction model
- • Efficient logistics network
Weaknesses
- • High logistics costs
- • Perishability of inventory
Opportunities
- • Growth of organized dining
- • Data-driven menu engineering services
Threats
- • Deep-pocketed competition
- • Unorganized sector price wars
Why join (as a fresher)
- • Opportunity to work in a high-scale, high-growth B2B ecosystem
- • Direct impact on the restaurant supply chain industry
- • Access to the resources and data of a public tech giant
- • Exposure to intense operational and sales challenges
“Why Hyperpure (Zomato)?” - starter answer
“I want to join Hyperpure because of the unique position you hold in the restaurant supply chain. I am passionate about driving operational excellence in the B2B space and want to leverage my skills to help restaurant partners improve their margins and quality through your platform.”
Pro tips
- Learn Hyperpure's real category range (produce, dairy, meats, staples, packaging, beverages) from the app or site so your cross-sell answers name actual categories, not generic ones.
- Prepare one crisp wallet-share story with numbers, showing how you would grow a single account's monthly billing, because every round circles back to account-growth math.
- Rehearse your Tamil pitch out loud before the video round; the Tamil-only bar means they will test comfort selling in Tamil, not just conversational ability.
Eligibility (as listed)
Tamil speaking candidates only
Role(s) offered: Key Account Manager
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.