Repos Energy
Pune energy-tech firm delivering diesel to your doorstep via app-booked mobile fuel stations
Founded
2017
HQ
Pune, India
CEO / MD
Chetan Walunj
Employees
500+
Ownership
Private
Industry
Energy/Logistics Tech
What they do
Repos Energy is a tech-enabled energy distribution platform. They solve the problem of fuel inefficiency and pilferage in heavy industries like mining, construction, and logistics by delivering diesel directly to the customer's doorstep using specialized mobile bowsers. By integrating IoT and cloud technology into fuel dispensing, they provide real-time tracking and inventory management for their clients, moving the energy sector from a decentralized, offline model to a transparent, digital one.
How they make money
They operate on a fuel delivery service fee model. They partner with oil marketing companies (OMCs) to source fuel and use their fleet of IoT-enabled 'Energy ATMs' to deliver fuel. Revenue is derived from delivery charges and subscription fees for their proprietary fuel management software.
Why it's interesting for a marketer
You are selling a new category, not a commodity. Convincing a site manager to stop sending jerry cans to the pump and instead buy fuel as a service is pure demand creation, the hardest and most valuable marketing skill. As Area Sales Lead you own a slice of territory P&L early, blending B2B lead generation, channel partnerships with petrol pumps, and consultative selling built on cost-per-litre savings and pilferage control.
Products & services
- • Mobile Fuel Delivery
- • Energy ATM (Fuel Bowser)
- • Repos Cloud (Fuel Management SaaS)
- • IoT-based Fuel Monitoring
Market position
Repos is a pioneer in the 'Fuel at Doorstep' category in India. They occupy a high-growth niche and have successfully built a moat through technology, positioning themselves as a vital partner for asset-heavy industries seeking operational efficiency.
Scale
High-growth startup, raised significant funding from investors like Ratan Tata
Investor backing
Backed by Ratan Tata
Core solution
Eliminates fuel pilferage
Operational focus
Tech-enabled energy logistics
Recent developments
- → Significant expansion of the Energy ATM fleet across Tier 2 cities
- → Integration of advanced IoT analytics into the mobile app
- → Scaling partnerships with large infrastructure and mining conglomerates
Culture & reputation
Culture is entrepreneurial, agile, and mission-driven. As a startup, it demands high ownership, a 'boots on the ground' attitude, and a focus on solving legacy industry problems through innovation. It is an intense, fast-paced work environment.
Strengths
- • First-mover advantage in niche segment
- • Strong tech-integrated service model
Weaknesses
- • High dependence on fuel supply policies
- • Operational intensity of managing a fleet
Opportunities
- • Expansion into new types of clean fuels
- • Increasing digitization of the construction sector
Threats
- • Regulatory shifts in energy distribution
- • Intensifying competition from funded rivals
Why join (as a fresher)
- • Opportunity to work in a high-impact, disruptive climate-tech startup
- • Exposure to end-to-end B2B sales cycles in the energy sector
- • Direct mentorship from a founding team with high visibility
- • Fast-track growth opportunities in a scaling company
“Why Repos Energy?” - starter answer
“I want to join Repos Energy because it is redefining the energy supply chain through technology. I am drawn to the challenge of building markets in the industrial sector and want to contribute to an organization that combines operational innovation with massive scalability.”
Pro tips
- Learn both sides of the model before the interview: Repos sells to bulk fuel consumers and also equips petrol-pump and OMC partners with Mobile Petrol Pumps and DATUM storage. Interviewers notice when you understand only one side.
- Master simple diesel math: a DG set burns roughly 3 to 4 litres per hour for every 15 to 20 kVA of load. Sizing an account's monthly litres live is the single most impressive thing you can do in Business Interview 2.
- For the PPT round, pick one concrete city and 2 to 3 segments (construction, fleets, DG-backup societies) with a 90-day activation plan and honest assumptions. A small, realistic plan beats a grand national one.
Eligibility (as listed)
Marketing (Major) only
Role(s) offered: Area Sales Lead
Profile AI-drafted on 11 Jul 2026 from public knowledge - verify time-sensitive facts before your interview.
Prep guide compiled from the PGDM 2026 campus placement list. Company facts are for orientation - verify time-sensitive details (leadership, numbers, recent news) before your interview. Questions are illustrative of each round, not a leaked question paper.