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The marketing hub

Campaigns, brands and the business of advertising

Tracked daily from India's trade press. Headlines link to the original story - full credit to the source, always.

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Placements47 cosWho came for marketing, and how to crack them Marketing newsThe curated feed in the newsroom, reels included Case study library76 brand deep dives from the trade press Campaign decodesNewThis week: Parachute Advansed (Marico) - Parachute Carries Its Coconut Into the Shampoo Aisle

Fresh from the trade press

All Campaigns & Creative Brands Agencies & Accounts People Moves Media Digital & Influencer Data & Reports Opinion & Interviews

Storyboard18· 1 hour agoCampaigns & Creative

How brands turned Gandhi’s values into advertising

Storyboard18· 1 hour agoBrands

Storyboard Live: Men are buying Suta saris as dhotis

Storyboard18· 1 hour agoDigital & Influencer

Ranveer Singh becomes Ray-Ban’s first India brand ambassador as Meta expands AI glasses portfolio

Storyboard18· 1 hour agoBrands

HDFC Bank appoints Anup Bagchi as MD & CEO, to take charge on October 27

Storyboard18· 1 hour agoBrands

Brands now have two audiences: Humans who buy and AI agents that influence them

exchange4media· 1 hour agoBrands

Remembering Gandhi - The personal brand beyond compare

Storyboard18· 1 hour agoOpinion & Interviews

The K-Effect: How Korean culture is moving from screens to carts, brands and travel

exchange4media· 1 hour agoMedia

Festive season, no truce: Tata Play-Sony linear TV war spills into CTV distribution

exchange4media· 1 hour agoBrands

Are brands finally taking regional creativity seriously?

Storyboard18· 1 hour agoAgencies & Accounts

AI puts agency production model under pressure as brands move execution in-house

Storyboard18· 1 hour agoCampaigns & Creative

Sandeep Goyal wants to make GoaFest bigger than advertising

exchange4media· 2 hours agoDigital & Influencer

Programmatic DOOH: Bridging Digital & Physical

Storyboard18· 2 hours agoDigital & Influencer

From digital-first to omnichannel: Why footwear brands are expanding offline

exchange4media· 2 hours agoPeople Moves

Shashvat Somany named Joint Managing Director at Hindware

exchange4media· 2 hours agoOpinion & Interviews

From first purchase to favourite brand - what builds customer loyalty?

Adweek· 11 hours agoCampaigns & Creative

From Awareness to Action: Rethinking Mental Health Campaigns

Adweek· 11 hours agoBrands

The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace Kao

Adweek· 12 hours agoOpinion & Interviews

Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t Last

exchange4media· 12 hours agoBrands

HDFC Bank names Anup Bagchi MD and CEO; tenure begins October 27

Adweek· 12 hours agoMedia

Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable Nets

Adweek· 13 hours agoData & Reports

OpenWeb Enters Insolvency After Dramatic Fall From $1.5 Billion Valuation

Adweek· 13 hours agoAgencies & Accounts

Google Gets to Keep Its Adtech Stack Intact. Does The Trade Desk’s Pitch Lose its Punch?

Marketing Dive· 13 hours agoCampaigns & Creative

Discord steps up play for mobile advertisers with rewarded video product

Storyboard18· 13 hours agoBrands

Raymond Lifestyle appoints Publicis Groupe India as integrated marketing partner

Storyboard18· 13 hours agoBrands

IICT signs five MoUs at FICCI FRAMES 2026 with MPA India, C-DIT Kerala, ESGF and others

exchange4media· 13 hours agoBrands

Raymond Lifestyle names Publicis Groupe India as integrated marketing partner

Marketing Dive· 14 hours agoAgencies & Accounts

Sociable: TikTok adds certification tiers for agency partners

exchange4media· 14 hours agoPeople Moves

Gaurav Ahuja joins MGID as Executive Director

Adweek· 14 hours agoDigital & Influencer

Red Antler-owned Creator Studio Wants to Fight AI Slop With UGC

Social Samosa· 15 hours agoCampaigns & Creative

How Nescafé’s advertising evolved with India’s instant coffee culture

Marketing Dive· 15 hours agoBrands

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

exchange4media· 15 hours agoPeople Moves

MGID India's Pankaj Sharma to step down as CEO and Director

Adweek· 15 hours agoMedia

Week of Sept 21 Evening News Ratings: ABC Grows in Viewers

Social Samosa· 15 hours agoDigital & Influencer

Ray-Ban & Ray-Ban Meta names actor Ranveer Singh as brand ambassador for India

Adweek· 15 hours agoCampaigns & Creative

Hallmark Gives Advertisers Early Holiday Gift: Outcomes-Based Measurement From iSpot

Storyboard18· 16 hours agoBrands

OptimizeGEO surpasses 100 global brands across 20 countries as Michael Kassan invests in its next expansion phase

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